Kano Pillars Football Club, one of Nigeria’s most storied football institutions, is proud to announce a landmark partnership with Radio France Internationale (RFI) Hausa, a leading international news media organization.
This is a partnership deal worth N100m, a kit sponsorship deal for one season. Under the deal, the club will receive N45m in cash and a season’s worth of jerseys, whereby each player will wear a new set in every game, which will allow him to give it away after matches. RFI will also train the club’s media team as well as publicize all the club’s activities.
This sponsorship is the first of its kind by the organisation. Ahmed Musa and the Club Secretary signed the papers on behalf of the club, while the Coordinator of RFI Hausa, Joseph Penney, and the Editor-in-Chief, Bashir Ibrahim Idris, signed on behalf of the organisation.
The RFI Hausa logo will be featured prominently on the chest of Kano Pillars’ home, away, and alternate jerseys, as well as across official team branding and promotional materials. This visibility reflects the depth of the partnership.
The partnership extends to all Kano Pillars teams, including the B team, junior pillars, and youth squads (U19, U15, U13). This comprehensive approach aims to nurture talent at all levels.
This revolutionary partnership, spearheaded by new General Manager and Nigerian footballing legend Ahmed Musa, will help propel Kano Pillars to the next level. RFI Hausa will provide substantial support, including full sponsorship of new kits, state-of-the-art media equipment, and training for the club’s media team.
Ahmed Musa, General Manager of Kano Pillars FC, expressed his enthusiasm, saying, “This marks a new dawn for Kano Pillars FC as we strive to elevate this great club to unprecedented heights.” RFI Hausa’s Director, Joe Penney, echoed this sentiment, pledging their support for the club’s vision and future.
This partnership signifies a shared commitment to excellence on the field and powerful storytelling off it. Both Kano Pillars FC and RFI Hausa look forward to an impactful season filled with sporting achievement and vibrant fan engagement.
