Privacy Policy

Last Updated: 01 September 2025

Introduction

Sport Flames Communications, a Nigerian corporation (“we,” “our,” or “us”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit www.sportflames.com, awards.sportflames.com, radio.sportflames.com, or use our services.

Information We Collect

Information You Provide Directly

  • Contact Information: Name, email address, phone number when you contact us or subscribe to our newsletter
  • Comments and User Content: Information you provide when commenting on articles or participating in discussions
  • Voting Information: Data collected when participating in our awards voting system
  • Subscription Data: Information for future paid subscriptions and merchandise purchases

Information Collected Automatically

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on site, referral sources, click patterns
  • Location Data: General geographic location based on IP address
  • Analytics Data: Website performance metrics and user interaction data

Third-Party Information

  • Social Media: Information from social media platforms when you interact with our embedded content
  • Analytics Providers: Data from Google Analytics, Microsoft Clarity, HubSpot Analytics
  • Advertising Networks: Information from Google AdSense and Facebook advertising platforms

How We Use Your Information

Primary Uses

  • Provide and improve our sports news, radio, podcast, and television content
  • Send newsletters and updates about Nigerian and African sports
  • Respond to your inquiries and provide customer support
  • Operate our awards voting system
  • Analyze website performance and user engagement

Marketing and Communications

  • Send promotional emails about our content and services (with your consent)
  • Display personalized advertisements through our advertising partners
  • Promote our radio shows, podcasts, and YouTube content

Legal and Business Purposes

  • Comply with legal obligations under Nigerian law
  • Protect our rights and prevent fraud or abuse
  • Support business operations and strategic planning

Legal Basis for Processing (GDPR Compliance)

For users in the European Union, our legal bases include:

  • Consent: Newsletter subscriptions, marketing communications
  • Legitimate Interest: Website analytics, content improvement, advertising
  • Contract Performance: Providing requested services and content
  • Legal Obligation: Compliance with applicable laws

How We Share Your Information

Third-Party Service Providers

  • Analytics: Google Analytics, Microsoft Clarity, HubSpot Analytics
  • Advertising: Google AdSense, Facebook Pixel, Google Ads
  • Media Services: YouTube, Zeno FM for radio streaming
  • Email Services: Newsletter and communication providers
  • Cloud Services: Hosting and data storage providers

Legal Requirements

We may disclose information when required by Nigerian law or to:

  • Comply with legal process or government requests
  • Protect our rights, property, or safety
  • Investigate fraud or security issues
  • Enforce our terms of service

Business Transfers

Information may be transferred in connection with mergers, acquisitions, or asset sales, with appropriate notice to users.

International Data Transfers

As we serve a global audience, your information may be transferred to and processed in countries outside Nigeria, including the United States and European Union, etc. We ensure appropriate safeguards are in place for such transfers.

Data Retention

  • Account Information: Retained while your account is active
  • Analytics Data: Typically retained for 26 months (Google Analytics standard)
  • Marketing Data: Until you unsubscribe or withdraw consent
  • Legal Requirements: As required by applicable law

Your Rights and Choices

All Users

  • Access and update your information
  • Unsubscribe from marketing communications
  • Control cookie preferences through browser settings
  • Request deletion of your comments and user-generated content

EU/UK Users (GDPR Rights)

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Correct inaccurate information
  • Right to Erasure: Request deletion of your data
  • Right to Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interest
  • Right to Restriction: Limit how we process your data

To exercise these rights, contact us at info@sportflames.com.

Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Secure data transmission protocols
  • Regular security assessments
  • Access controls and employee training
  • Third-party security certifications where applicable

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through:

  • Website notifications
  • Email notifications to subscribers
  • Updated “Last Updated” date on this page

Contact Information

Sport Flames Communications

For GDPR-related inquiries from EU residents, please clearly indicate “GDPR Request” in your subject line.