The Confédération Africaine de Football (“CAF”) and Suzuki Motor Corporation today announced a monumental agreement that officially designates Suzuki as an Official Global Partner for some of the continent’s biggest football spectacles. This landmark collaboration is set to significantly amplify CAF’s global commercial reach and inject fresh energy into African football fan engagement.
The historic agreement was formally concluded in Hamamatsu, Japan, marking a new era for CAF partnerships. The signing was executed by CAF General Secretary, Véron Mosengo-Omba, and Yusuke Kato, Managing Officer, Executive General Manager, Automobile Marketing, Europe, Middle East and Africa, Suzuki Motor Corporation.
The scale of this partnership is substantial. Suzuki will serve as the Official Global Partner for a total of two major, high-profile CAF tournaments, ensuring their brand is interwoven with the very fabric of African football excellence:
TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025: The flagship men’s continental championship, watched by millions globally.
TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON) Morocco 2026: Championing the growth and visibility of women’s football across Africa.
Beyond simple branding, the core of this partnership is a shared vision to enhance the overall experience of African football. CAF and Suzuki will be collaborating closely on strategic initiatives designed to supercharge fan engagement, bring supporters closer to the action, and celebrate the vibrant talent and cultural diversity that African football represents.
This strategic alignment is a key step in strengthening CAF’s global commercial platform and visibility.
CAF General Secretary Véron Mosengo-Omba commented on the agreement, emphasizing the forward momentum it signifies: “Partnering with a globally respected brand like Suzuki is a tremendous boost for CAF and the direction we are heading. This is more than a sponsorship; it is a collaborative effort to deliver joy, opportunity, and world-class experiences to our fans and players across the continent.”
Suzuki’s Commitment to Africa
Speaking on the partnership, Yusuke Kato, Managing Officer and Executive General Manager, Automobile Marketing, Europe, Middle East and Africa, Suzuki Motor Corporation, articulated the company’s motivation,”
“ We are incredibly pleased to have concluded this significant sponsorship agreement with CAF, football in particular, has an unparalleled power to connect diverse people and nurture hope for the future. Through this impactful partnership, we aim to decisively strengthen the ties between the Suzuki brand, the beautiful game, and the heart of Africa, thereby significantly enhancing Suzuki’s brand presence across the entire continent. We look forward to continuing our support for the lives of all who love soccer by delivering the joy of mobility and enriching their daily lives.”
As CAF and Suzuki embark on this electrifying new journey, they extend a compelling invitation to fans, communities, and businesses across Africa and the wider world. It is a call to unite in celebrating the indomitable spirit of African football – a magnificent legacy built on the pillars of unity, opportunity, and unparalleled excellence.
