The pulse of the city is quickening. From the historic stalls of the Barras Market to the gleaming towers of the city center, Glasgow’s business community is being issued a rallying cry, it’s time to go “All In.” With Glasgow 2026 set to be the UK’s premier sporting event of the year, local leaders have hailed the Games as a “golden opportunity” to supercharge the economy, forecasting a massive £150 million boost in local spending.
The All In campaign is more than just a slogan; it is a national invitation for schools, sports clubs, and cultural hubs to claim their piece of the Commonwealth legacy. For the business sector, this means transforming the visitor experience through, custom menus, commonwealth cocktails, and exclusive retail offers, also longer opening hours and “Watchalong” events to capture the fan frenzy, Branded shop fronts, city-wide activations that showcase Glasgow’s unique personality.
There are representatives from the hospitality, transport, and tourism sectors that recently gathered at the iconic Barrowland Ballroom to pledge their support and commitment.
According to Chris Butler, Market Manager at the Glasgow Barrowland, who believes the Games will bridge the gap between world-class venues and local communities. “We want visitors to experience the real Glasgow—its markets, music, and people,”
”Participating firms aren’t just contributing to the atmosphere; they are gaining access to a suite of professional growth tools. Businesses that sign up for the All In movement will receive, Free Glasgow 2026 “All In” assets to display support, Ready-to-use social media and marketing templates, opportunities to be featured across official Glasgow 2026 channels.
“Glasgow 2026 is not just a sporting event; it is a powerful platform to showcase the city’s ambition, hospitality, and economic strength,” says Stuart Patrick CBE, Chief Executive of the Glasgow Chamber of Commerce. “The ‘All In’ initiative gives businesses a clear way to play their part, from family-run traders to international hotel brands.”
Furthermore, Phil Batty OBE, Chief Executive of Glasgow 2026, emphasized that ,“Business community will be absolutely central to the success of the Games, spotlighting the very best of our products, services and entrepreneurial spirit, while generating significant economic benefits across the nation. There is no better city than Glasgow and a country like Scotland to welcome the world and showcase our warm hospitality, vibrant culture and first-class businesses. The magic of the Commonwealth Games is its ability to bring people and communities together, and Glasgow and Scotland are ready to welcome the world.”
